Influence That Sticks: How to Leverage Social Power to Drive Change

Move Beyond Persuasion – Build Trust, Align Interests, and Lead With Purpose

Join our intensive two-hour online masterclass to discover how to tap into the hidden power of social influence to drive change, accelerate engagement, and build high-trust networks that get results.

If you’re leading change, managing complex stakeholders, or driving engagement across systems, this session will give you the strategies and tools to make influence work for you.

What You’ll Learn

1. Why Influence Beats Authority – Understand how influence moves decisions faster than hierarchy.
2. Mapping Influence Networks – Learn to identify decision-makers, connectors, and silent influencers.
3. Activating Stakeholders – Discover techniques to enlist support, build buy-in, and align interests.
4. Avoiding Engagement Pitfalls – Break free from communication-heavy models that miss the mark.

You’ll receive practical tools to use immediately. You will walk away with templates to map influence, build momentum, and plan persuasive engagement.

Who Should Attend?

• Change leaders and transformation managers
• Public sector professionals and policy leaders
• Research, innovation, and partnership coordinators
• Engagement, communication, and leadership professionals
• Health, education, and not-for-profit managers

Why Attend?

• Learn how to identify and engage key influencers across complex systems
• Build trust-based strategies that drive sustainable change
• Gain clarity on how to influence decisions – without relying on authority
• Apply what you learn instantly with ready-made tools and templates